Meshrubat
meshrubat is a social drinks app to discover alcoholic and non-alcoholic recipes, connect with fellow drink lovers, and join virtual communities from home.
(YEAR)
2026
(TIMELINE)
2 Months
(SERVICES)
Design
Branding
Product Strategy
Growth & Marketing
Engineering
Drink culture lives everywhere — on TikTok, in blogs, in group chats — but nowhere in one place. Recipe apps feel like cookbooks. Social apps feel too loud. People wanted a space that took drinks seriously without taking itself too seriously — somewhere to learn, share, and belong.
We built meshrubat as a social-first drinks platform, not a recipe database with a comment section. Every recipe is a conversation starter, every user has a shelf, and every community forms around a shared taste. Alcoholic or not, the ritual stays the same: pour, post, connect.
We designed for the moment before the drink curiosity and the moment after sharing. Virtual communities let people find their people: mocktail lovers, home bartenders, coffee geeks, tea drinkers. The app rewards discovery over consumption, and conversation over content.
Meshrubat launched as a category of one: a drinks app built for connection, not consumption. Early users came for the recipes and stayed for the communities turning solo scrollers into hosts, guests, and regulars of their own virtual bars.
3x
More clicks
2x
Longer session time
4
New inquiries in 30 days
